企業認知・理解促進ならびにリクルーティング強化を目的とした、ハースト婦人画報社の企業広告プロモーションを企画・統合プロデュース。
近年、出版の枠を超えてマーケティング支援やデータ活用サービスへと進化を遂げている同社に対し、創業期の編集長・国木田独歩に現代表ニコラ・フロケ氏が”未来からの手紙”を贈るコンセプトを立案。創業精神にある「変化を恐れず、時代の一歩先を照らす姿勢」と現在の企業姿勢を重ねる形でプロモーション全体を設計した。
映像（声優：細谷佳正）を軸に、OOH、新聞・雑誌広告、SNS・GDNなど多媒体で展開。KPI設計からメディアプランニング、効果測定・レポーティングまでを一貫して担当し、今後の広報活動の基盤構築にも貢献した。
Conceived and led the integrated corporate advertising campaign for Hearst Fujingaho, aimed at building brand awareness, deepening public understanding of the company, and strengthening recruitment.
In recent years, Hearst Fujingaho has evolved well beyond publishing into marketing support and data-driven services. To express this transformation, the campaign was built around the concept of current CEO Nicolas Floquet writing "a letter from the future" to Doppo Kunikida — the founding editor-in-chief of the company. The entire promotion was designed to connect the founding spirit — a fearless embrace of change and a commitment to illuminating what's just around the corner — with the company's present-day posture.
Anchored by a film (narrated by voice actor Yoshimasa Hosoya), the campaign was deployed across OOH, newspaper and magazine advertising, social media, and GDN. End-to-end responsibility covered KPI design, media planning, performance measurement, and reporting — also contributing to laying the groundwork for the company's future communications strategy.
